Lead Product Designer • 12 Years

AI-native design for high-stakes, mission critical systems.

Operating out of the Seattle, Washington where it is currently --:--
Portrait of Rafael Laus
Palace Hotel, San Francisco37.7879752, -122.4019263

Raf Laus

Lead Product Designer

My mental model for systems comes from biology: mapping human metabolic pathways, and studying how interconnected networks adapt under stress. That foundation shaped how I think about design.

Over 12 years I've applied it across some of the hardest problems in enterprise and government: multi-modal conversational interfaces built on federated LLMs, end-to-end IoT connectivity for commercial and government audiences, e-commerce platforms driving $50M in quarterly revenue, and usability research on laboratory systems deployed across Mauritius, Côte d'Ivoire, and Vietnam. The domain changes. The underlying problem doesn't: designing for complexity, consequence, and tradeoffs that don't resolve cleanly.

Today I design AI-native experiences where human judgment and machine intelligence have to work together under real constraints. At the lead level that means setting design direction, building research-informed product decisions, and developing designers from junior to senior, grounded in an MS in Human Centered Design & Engineering from the University of Washington. I'm particularly drawn to 0 to 1 problems where the right interaction patterns don't yet exist.

Driving solutions that not only align with user and business needs, but also stay well-poised for what is next.
Turning complexity into clarity, trust, and action.
Experience
Elanco Animal Health
Lead Product Designer
T-Mobile
Lead Product Designer
Macy's
Senior Product Designer
Blink UX
Senior Designer
University of Washington
Researcher
Education
MS, Human Centered Design & Engineering
University of Washington
BS, Biology
Dominican University of California
Focus
AI/ML product design
Conversational UI, enterprise workflows, design systems, discovery
Complex systems
Enterprise platforms, IoT connectivity, CRM, information systems and decision-making inside operational complexity.
Research and service design
Mixed methods, usability testing, journey and service mapping, and systems-level product direction.
What collaborators noticed.
A consistent pattern across teams: systems thinking, clarity under pressure, and a way of working that makes design feel useful early, not ornamental late.
“Raf played a multi-faceted role, developing a design system, interviewing users, breaking down complex systems, and identifying issues in the flow and opportunities for improvement.”
Mary TulokasEngineering Director
Elanco
“Raf is the perfect balance of professional, thoughtful, easy-going and fun to work with. He approaches UX challenges with both a surgeon's precision and an artist's creativity.”
Monica TregoProduct Design Lead / Ecommerce Specialist / Systems Thinker
Macy's
“A strong UX lead and designer with a keen eye for usability and a firm commitment to process innovation and keeping the customer at the center of the products she designs.”
Art J FernandezProduct Management Leader
Macy's
“Rafi did a great job at Voxer across multiple projects, from setting up user testing and recruiting testers to running studies, compiling recommendations, and defining flows for new features.”
Greg MathewsStaff Product Designer
Voxer