Lead Product Designer
Raf Laus
Seattle-based product designer focused on complex systems, AI-integration, and emerging technology.
AI
Domain
Enterprise AI, retrieval, and decision support.
12y
Scale
Across enterprise, government, global health, and commerce.
0→1
Strength
Strong where the right interaction patterns do not yet exist.
HCDE
Grounding
Research-informed product decisions grounded in UW HCDE.
Selected Case Studies
Work
A focused set of shipped product work spanning systems, commerce, and enterprise operations.
Elanco design system for enterprise product teams.
A Tailwind-aligned system of tokens, layouts, and reusable components built to modernize EKS products and create a shared product language across teams.
Role
Lead Product Designer
Company
Elanco Knowledge Systems
Scope
Design systems, tokens, component strategy
↗
PayPal integration for checkout at scale.
Dual-path checkout design that introduced PayPal across Macy's and Bloomingdale's, including bag redesign work, mobile-first hierarchy testing, and measurable revenue lift.
Role
Lead Product Designer
Company
Macy's
Scope
Checkout UX, experimentation, e-commerce
↗
UpLook for sustainability reporting and operations.
A product implementation that translated system foundations into a clearer, more operational analytics experience for sustainability and internal reporting workflows.
Role
Senior Product Designer
Company
Elanco Knowledge Systems
Scope
Product UX, analytics, design system implementation
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Project Index
Selected work and collaborations.
INDUSTRY PROJECTS